We receive a lot of questions in emails about so many things from how we create our content, business advice, how we run our business, how we got started and so on. Because of that we wanted to share some answers to the most Frequently asked questions so we can get you at least some answers and to minimize some of our inbox intake. If you don’t see an answer to your questions, we would love to hear from you! Ask away we do love to answer
ALL ABOUT THE BLOG:
How do you create your imagery for your blog?
I create everything for the blog in Photoshop and Illustrator. As a designer these programs are used daily and almost more comfortable than anything else I use on a day to day basis. In fact it is common for me to dream and solve design solutions in their programs…kind of a second language to Mike and I both. Everything I create is just out of how I feel at the moment and expressing that through type and images. Mike takes 90% of the photos you see on the blog. From time to time I will use images that I have taken with my iphone while we travel, hike and explore to avoid lugging around a larger camera with us. Then when we return home who ever is putting together the post will be in charge of the graphics. We predominately use all hand drawn type. The process varies from drawing them digitally in illustrator to drawing on paper and scanning what we draw. All of this either done in Illustrator and Photoshop. The process changes almost daily as it all depends on what we feel like within the moment. For all the photos Mike will edit them in Lightroom with the VSCO filters.
What is your camera setup?
For all of the images on The Fresh Exchange Mike uses either a Canon 5D Mark II or Canon 5D Mark III. All lenses are from Canon as well. Personally we like the 50 mm, and 35 mm. We also use our iPhones a ton! For more info on what Mike suggests check out his post on the Camera Essentials for Bloggers and Creatives.
Where do you get your fonts?
As I explained about 90% of the fonts I use are actually my own handwriting that I create. Creating my own type came out of frustration with font searching and what I knew I wanted in my head so I decided to just begin creating type myself. It is actually quicker and I am usually happier with it than if I spent money and hours searching. If you do see a font that is not done by me most likely you can find it on typography.com these are my favorite fonts hands down. Worth the money. See the above answer about how we create our content on how I create my own type.
Can I purchase your handlettering anywhere?
No I have thought about this and though I have many many inquiries about price I feel it is something that is very much who I am and do not currently plan to sell the fonts publicly. Currently you can find some of my hand lettering that you can use within the iPhone app, Over. There you can find a pack of my graphics so check it out! I do work on commission though. Feel free to email me for prices if you feel my lettering will fit your design or branding.
Where do you live?
Mike and I live in Traverse City, MI with our 2 dogs, Nellie (golden retriever) and Tucker (cavalier king charles spaniel). If you don’t know anything about Traverse City, it is a small Northern community where many people come to enjoy the Summer months. It is the largest town in the northern part of the lower peninsula of Michigan. We are located amongst some of the greatest shorelines of Lake Michigan, wineries, celebrity hot spots, and just north of the beer capital of the midwest. We love it and consider it home even though we frequently are traveling!
Have you always lived in Northern Michigan?
No I was born here but then moved away and actually lived in Kentucky for a while and in Southern Michigan. I moved back after college. Mike is from Houston, Texas originally and I pulled him north after we met in College in Kentucky. We have spent long periods of time outside the country as well.
What are you doing when you are not blogging?
Mike and I own a brand and tastemaking studio called Wild Measure. We work with the risk takers in the world. We love meeting brand new companies and existing companies that are ready to take a leap in to a different and emerging market and help them set them up as the next big thing. We currently still have our website under construction because of the influx of work. The blog is the best way to keep up with our work.